WORLD’S FIRST WIRELESS TRANSPARENT OLED TV
REDEFINES THE SCREEN EXEPRIENCE
LG SIGNATURE OLED T 4K Marks the Beginning of an
Exciting New Chapter in LG’s Ongoing Legacy of TV Innovation
LAS VEGAS, Jan. 8, 2024 — LG Electronics (LG) is unveiling the world’s first
wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T is a true
technological marvel, combining a transparent 4K OLED screen and LG’s wireless
video and audio transmission technology to transform the screen experience in ways
that have never been possible before. The OLED T unlocks a world of near-limitless
potential, giving users the unprecedented freedom to meticulously curate their living
spaces. This is complemented by the class-leading picture quality and performance of
LG OLED, powered by the new α (Alpha) 11 AI processor. A genuine game changer,
LG’s transparent OLED is the winner of five CES 2024 Innovation Awards, including a
Best of Innovation honor.
LG SIGNATURE OLED T liberates users from a dominant black screen that competes
with the décor in their home. Maintaining its 77-inch screen size, OLED T and its
innovative transparent display seamlessly harmonizes with its environment. Practically
invisible when turned off, it blends into the environment and frees users from the long-
standing problem of what to do with the ‘big black screen.’ The TV’s beautiful see-
through screen also helps to make one’s space feel larger, providing a sense of
openness.
The unique LG OLED T brings with it many new possibilities, from where it can be
placed in the room, to the kinds of user experiences that LG can now deliver.
Its transparent OLED screen removes the usual constraints that come with conventional
TVs. No longer does the TV have to be placed against the wall. Instead, place the
OLED T in the middle of the room to become a divider or prop it against the window
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without blocking the view outside. The included Zero Connect Box, which leverages
LG’s cutting-edge wireless transmission technology to send 4K images and sound to the
OLED T, also enables users to place their TV anywhere, regardless of where the
electrical outlets are located in the room. With no cables between the Zero Connect Box
and the OLED T, users can enjoy a clean, cable-free viewing environment.
What’s more, the modular design of the LG OLED T facilitates diverse installation
methods. The OLED T comes in stand-alone, against-the-wall, or wall-mount options.
Customers can further customize by adding standing or floating shelves on either or
both sides of the screen to best suit their unique tastes and preferences.
LG’s transparent OLED lets owners discover new forms of entertainment and use via its
dual viewing experiences: transparent and opaque. The OLED T becomes a transparent
digital canvas for showcasing artwork, videos or photos with the Always-On-Display
(AOD) feature. Content displayed on the transparent screen appears to float in air, yet
simultaneously fuses with the surrounding space to create a compelling and atmospheric
visual effect. Another option is the T-Bar feature that offers a helpful info-ticker
running along the lower part of the screen. The T-Bar displays news alerts, weather
updates, or the title of songs being played while the rest of the screen presents a clear,
unobstructed view of the space behind it.
For viewing in picture perfect OLED, simply click a button to raise the contrast screen.
In this way, users can instantly switch to take full advantage of LG OLED’s enhanced
picture quality through the new α (Alpha) 11 AI processor with 4-times greater AI
performance. This provides a 70 percent improvement in graphic performance and a 30
percent faster processing speed compared to its predecessor. OLED T offers the best of
both transparent and vibrant-color screen experiences with just a click of a button.
“An incredible feat of consumer-driven innovation, LG SIGNATURE OLED T offers
brand-new screen experiences plus the picture quality and performance of our award-
winning OLED technology,” said Park Hyoung-sei, president of the LG Home
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Entertainment Company. “LG’s transparent OLED gives customers greater freedom to
curate their living spaces, completely redefining what’s possible and pointing the way to
an exciting future for the television industry.”
The stunning LG SIGNATURE OLED T will be on show during CES 2024 from
January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). For more
information on LG products unveiled at CES 2024, please visit CES 2024 Press Kit.
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About LG Electronics Home Entertainment Company
The LG Home Entertainment Company is a recognized innovator in televisions and audio-video systems. LG offers
an elevated home entertainment experience through its award-winning OLED TVs, which, in 2023 mark the 10th
anniversary, and QNED LED TVs powered by the innovative webOS smart TV platform. Aiming to help provide
consumers with top-class user experience, all of LG’s home entertainment products are designed with environmental
sustainability in mind, from production all the way through to disposal. For more news on LG,
visit www.LGnewsroom.com.
