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Samsung Details its Bada Mobile Platform


Samsung bada is a new open platform that enables rich user experience in applications on Samsung mobile devices.

Samsung’s expertise in the mobile field

Samsung has about 20 years of experience in delivering the best-in-class mobile technology and devices to consumers across the globe.
Throughout its history, Samsung has focused on delivering a truly unique and innovative mobile experience, while upholding the highest standards of quality to consumers. Samsung bada is a culmination of Samsung’s deep expertise and experience in the mobile industry. It represents an important step in the journey to deliver the platform of choice for developers and consumers.

Purpose of bada

More and more people want the rich and connected application-experiences that are currently only available for smartphone consumers. Samsung has developed bada to make these exclusive smartphone experiences available to everyone.

Key features of bada

Samsung design principles aim to deliver simple, intuitive, and innovative user experiences through innovative visual design. Samsung bada includes a next generation UI framework with feature sets and design elements that facilitate leading-edge user interfaces for every bada application.

Consumer demand for service-based applications is growing. Samsung bada includes integrated support for service-oriented features to enable the development of connected applications. Samsung bada developers can implement various service features in applications without the high learning curve required by previous platforms.

Samsung bada encourages the integration of common experiences and functions across applications. Extensible core functions include a dialer, messaging, and address book, which bada applications can freely use.

Ecosystem of bada

Samsung is deeply committed to the developer community and the application store. With a series of developer days, the developer challenge, and the opening of the application store, Samsung is establishing an environment to encourage innovation and creativity among bada developers.


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