LG Intro (55,65, 77-inch)ULTRA HD CURVED OLED TVs

77OLED TV_2 LG Electronics (LG) will unveil the most comprehensive OLED TV lineup on the planet at next week’s 2014 International CES®.

Visitors to LG’s CES booth (#8204) will have the opportunity to see the world’s largest ULTRA HD CURVED OLED TV (77-inch class model 77EC9800), TV along with various new 55- and 65-inch OLED TV models. Also on display will be the elegant GALLERY OLED TV (55-inch class model 55EA8800) and the CURVED OLED TV (55-inch class model 55EB9600) with design with the environment in mind. 

“All of the exceptional OLED models we’re showcasing at CES 2014 offer the ultimate in picture quality and refined, modern aesthetics,” said In-kyu Lee, Senior Vice President and head of the TV Division at the LG Electronics Home Entertainment Company. “Driving the evolution of television into the next generation, LG will continue to employ its technological and design expertise to bring impressive OLED TVs to market.”

Unmatched Picture Quality

LG’s new 55-, 65- and 77-inch class ULTRA HD CURVED OLED TVs combine LG’s proprietary WRGB OLED technology and 4K Ultra HD screen resolution (3840 x 2160 pixels) for a whole new level of picture quality and viewer immersion. Filling the viewer’s field of vision with gorgeous, high-contrast images, the 77EC9800’s sensually curved screen is supported by a beautiful leaf-shaped stand. A standout product, the company’s mammoth 77-inch model is the recipient of the highly-prized CES 2014 “Best of Innovations” award.

The color temperature of each pixel on the enormous 77-inch display is automatically controlled by the LG Color Refiner, resulting in superior consistency and balance. The TV’s infinite contrast ratio is adeptly managed by the company’s High Dynamic Range (HDR) algorithm. The striking ULTRA HD CURVED OLED TV also boasts the eye-popping visuals of ULTRA CINEMA 3D. Thanks to film-type patterned retarder (FPR) technology and Ultra HD resolution, viewers will marvel at the most convincing 3D effects ever seen on a TV without distracting flicker or cross-talk.

For more high resolution viewing options, the 77EC9800 has been equipped with LG’s own Tru-ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content into breathtaking near-4K picture quality. The results are rendered even more seamless due to the error-correction capabilities of the enhanced super resolution algorithm to prevent blurred image from the upscaling process. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear smoother, clearer and more realistic.

Consumers will appreciate that LG’s ULTRA HD CURVED OLED TVs are designed to be future-proof, with HDMI 2.0 capability and decoding for both H.264 and HEVC H.265 formats, at 30 or 60 frames per second. A convenient built-in decoder makes it possible to display Ultra HD content from external devices connected via the TV’s HDMI, USB or LAN ports.

The 77EC9800 series also will incorporate LG’s latest smart TV platform, enabling consumers to enjoy a refreshingly simple and intuitive user experience.

Creative Concepts, Award Winning Designs

Beautiful to behold, hidden behind the elegant frame of the GALLERY OLED TV is the Canvas Speaker, a powerful 2.2 channel, 100W forward-facing setup that guarantees a superb auditory experience unavailable on any other OLED TV. And the artistically inspired EA8800 is the only unit that can make an average living room feel like an actual art gallery.

The unit’s unique eGallery feature provides a variety of display modes that can be activated to create a specific mood. For instance, Gallery Mode turns the TV into a picture frame displaying some of the world’s most famous works of art while Healing & Remembering Mode helps to create a warm and inviting atmosphere through mood-lifting sounds and images. The GALLERY OLED TV was honored with a CES 2014 Innovations Award.

LG’s latest CURVED OLED TV, the 55EB9600, is a highly efficient, display designed with the environment in mind. Demonstrating the company’s commitment to responsible manufacturing, the model is made with more recyclable materials and considerably fewer parts than its predecessor. Lightweight and energy conscious, the 55EB9600 has received a CES 2014 Eco-Innovations Award for its superior greener design.

To meet the demands of the burgeoning OLED TV market in each region of the world, LG has established production bases in a number of countries. The company has already completed the construction of manufacturing plants in Brazil, Poland, China and Thailand. A new facility in Mexico will commence operations next year, producing OLED TVs for North American markets.

Through the creation of a large-scale worldwide OLED TV production system, LG has established an early lead in the next-generation TV race. With strategic bases servicing local and surrounding markets, LG aims to reduce export costs and increase price competitiveness.

# # #

 About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG’s consumer products include OLED TV, Ultra HD TV, CINEMA 3D Smart TV, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio video systems, mouse scanners and external storage devices. LG’s commercial products include digital signage, video conferencing systems and IP security cameras.