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Even Lower Ratings for Katie

The ratings picture is getting worse for CBS’ “Evening News With Katie Couric.”

Last week, the network’s flagship newscast drew its smallest audience since 1987, according to Nielsen Media Research.

ABC’s “World News With Charles Gibson,” on the other hand, recorded its fifth straight week as the most-watched evening newscast on the air.

The weekly win comes just as Gibson is marking his first year as the sole anchor of ABC’s news.

Last week, “World News” averaged 7.78 million viewers.

NBC’s “Nightly News With Brian Williams,” once the dominant evening newscast, was second, with 7.19 million viewers. CBS’ “Evening News” averaged 5.96 million viewers.

“World News” has been No. 1 12 times in the past 16 weeks, according to Nielsen.

Based on an analysis of the ratings for the 2006-2007 season, the period in which Couric has been the face of CBS News, the “Evening News” has lost ground compared with the year before. Most of the decline has come among men aged 25 to 54 (off 11%) and adults older than 55 (10%).

The only audience segment to increase for CBS’ newscast was women aged 18 to 49, a slice of the audience that has grown 6% over the previous year during Couric’s tenure.

By comparison, the Gibson-led ABC news has boosted the number of men over 18 by 3%, and gone up 5% with the 55-plus crowd.

For CBS, the latest audience low comes weeks after veteran Rick Kaplan was named executive producer. The show has been streamlined since in an effort to focus on more hard news.

Courtesy nydailynews (via perezhilton)

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