CONSUMER ELECTRONICS ASSOCIATION LAUNCHES TECH ENTHUSIAST MEMBERSHIP CATEGORY FOR INDIVIDUALS

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Video Contest Looks for Nation’s Ultimate Tech Enthusiast

Arlington, VA, November 9, 2010 – The Consumer Electronics Association (CEA)®, the preeminent trade association representing some 2,000 technology companies, and the owner and producer of the International CES, the world’s largest technology trade show, today launched its new membership category, the CEA Tech Enthusiast Membership.

For the first time in its 86-year history, CEA has created a membership category exclusively for individuals who are early adopters and fervent supporters of consumer technology. Members will receive benefits such as online discounts from technology companies, beta testing opportunities and insider industry information on the latest technology trends. CEA Tech Enthusiast Membership is $49 annually, with a special introductory price of $29 for the first 2,000 members. To join, visit CEAtechenthusiast.com.

In conjunction with the creation of this new membership category, CEA today launched its nationwide search for the Ultimate Tech Enthusiast. The CEA “Are You One of Us?” contest challenges individuals to explain why they are the Ultimate Tech Enthusiast by creating a short video and uploading it to the CEA Tech Enthusiast Fan Page on Facebook. The grand prize is a VIP 2011 International CES Experience for the Ultimate Tech Enthusiast and a guest1 and one lifetime CEA Tech Enthusiast Membership.

“Technology-focused consumers are a vital part of growing the consumer electronics industry, and we want to provide them with insider benefits to pay them back for their years of dedication to this market,” said Gary Shapiro, president and CEO of CEA. “Our entire industry will benefit from this new offering as our Tech Enthusiasts’ expertise, thoughts and opinions will help inform everything from product offerings to public policy efforts.”

CEA Tech Enthusiast members will be able to create user profiles that link to Twitter, Facebook and LinkedIn. They can also enhance their online experience thanks to a partnership with gdgt, the official social network of CEA Tech Enthusiast Membership.

Tech Enthusiast members will receive exclusive benefits from CEA including:
•    Access to an exclusive, members only website. http://www.ceatechenthusiast.com/
•    Special one-time-only celebration on the final day at the 2011 International CES in Las Vegas (Sunday, January 9) for the first 1,000 registered CEA TE Members
•    Free digital access to CEA publications, podcasts and original content
•    An opportunity to become a CEA blogger
Multiple CEA member companies have become corporate partners of the Tech Enthusiast membership category, offering a variety of exclusive offerings:

•    Aerielle Technologies, Inc
•    Aleratec
•    American Automation & Communication Inc
•    Aridian Technology Company
•    Audio Video Interiors Inc. / Safety Technologies Inc.
•    Audiovox
•    Cables Unlimited
•    Chumby Industries
•    Consumer Tech Publishing Group
•    Crutchfield
•    Dual Electronics Corp
•    EH Publishing
•    Elgato Systems, LLC
•    Elite Systems Solutions
•    GadgetEase
•    Gill Industries
•    Global Marketing Partners
•    Home Controls Inc.
•    IDEATIVE Product Ventures
•    Kinsaile
•    Livio Radio
•    MAXSA Innovations
•    Monster Cable Products Inc.
•    MusicSkins ,LLC
•    Nebraska Furniture Mart
•    Newegg Inc.
•    Nuvo Technologies
•    OneCall
•    Paradyme Inc.
•    Professional Satellite Repair
•    Signal Group, LLC
•    Spectra Merchandising International Inc.
•    TomTom
•    The Ultimate Edge
•    WhiteHatt Technologies Inc.

Video submissions for the “Are You One of Us?” contest will be accepted November 9-30, 2010, and online voting will occur December 1-10. The winner will be announced December 15. Full contest details are available at CEAtechenthusiast.com/terms

For more information on the CEA TE Membership, please visit ceatechenthusiast.com. Visit the PressLift site for the CEA Tech Enthusiast Membership launch for multimedia content optimized for blogs and social media channels.

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services.  Find CEA online at www.CE.org.

1To include roundtrip air & ground transportation, hotel accommodations for four nights, $1000 American Express Gift Card for incidentals, opportunity to go behind the scenes at CES for an “insider look” at the show.