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Comcast as a company has taken many initiatives that have been interesting and focused, especially in the times we have right now. One of which is its new MULTIYEAR PLAN TO ADVANCE SOCIAL JUSTICE AND EQUALITY to the tune of $100M. There will be $75 million in cash and $25 million in media that will be distributed over the next three years, in addition to the existing commitments our company currently makes to thousands of organizations supporting underrepresented communities through our Comcast NBCUniversal Foundation and social impact programs. Those are bold steps taken by a corporation that has been taking steps to spearhead within its community.
This doesn’t look like a lipservice agreement, but one Comcast hopes by influencing responsibility with the company’s divisions would foster growth. Craig Robinson, EVP and Chief Diversity Officer for NBCUniversal, will be spearheading these efforts with me at the corporate level and will coordinate with business leaders across Comcast, NBCUniversal and Sky to build programs, allocate resources and partner with national and local organizations to drive meaningful change. Each of our companies will create sustainable programs within their businesses and will be proactively soliciting ideas from employees so that we can build this effort together. We will share more about these initiatives and our plans in the weeks ahead, but today we want to outline our key focus areas:
Another key area is Awareness & Education, something there are taking seriously. “We will put the full weight of our company’s media resources behind highlighting Black voices and Black stories and educating our viewers on diverse and inclusive cultures, perspectives and experiences, by making anti-racism education and inequality awareness a Symphony priority. We will use our platforms across the organization to continue to shed light on societal issues related to race. NBC News will host a series of Town Halls, similar to their ‘Can You Hear Us Now’ special that aired this past Tuesday, and we will use the X1, Flex, Peacock, and Sky platforms to promote and amplify multicultural content. “Using their extensive platform and reach, is a big step in helping to educate and raise awareness, which is greatly needed now.
Comcast CEO Brian Roberts added this statement in a blog post ” We know that Comcast alone can’t remedy this complex issue. But you have my commitment that our company will try to play an integral role in driving lasting reform. Together, we hope to help create a more equitable, just, and inclusive society. ” It is good to see Comcast take a stand and capital in ensuring diversity becomes the norm within its ranks and how the company works as a whole
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