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The web has changed the way we all think about video. A new class of online creators and producers is developing innovative content that is attracting big audiences. We want to continue to connect creators of compelling content with viewers who want to be entertained, and have been experimenting with new partnerships to deliver more high-quality videos from the web, especially to the television.
Today we’re launching the beta version of Watchable, a new, cross-platform video service that curates a selection of the best content from popular online video networks and shows in an easy-to-use experience.
Now, iOS, watchable.com and X1 users can watch videos from about 30 digital partners including: AwesomenessTV, Buzzfeed, CelebTV, Collective Digital Studio, Defy Media, Discovery Digital Networks, Fast Company, Flama, Future Today, GarageMonkey, GoPro, Jukin Media, Machinima, Maker Studios, Mashable, Mic Media, NBCUniversal, Network A, Newsy, The Onion, POPSUGAR, Red Bull, Refinery29, Scripps Networks Interactive, Tastemade, TEN, TYT Network, Vice, Video Detective and Vox.
On television, that means popular digital shows like Vice, DNews, The Young Turks, Day of Gluttony, and Defy Media’s SMOSH and Clevver will be available via the Internet on the same video platform as live news and sports.
All Watchable beta content is supported entirely through advertising. Users can browse a full list of shows, organized by categories like Auto, Entertainment, Fashion & Style, Food & Travel, Funny, Gaming, Music, News, Science & Technology and Sports.
We want people to try Watchable and tell us what they think. Over time, we’ll add additional network partners, make the experience more personalized, and include new options to share content with friends.
We think Watchable can be a unique place that curates and distributes the best content from some of the most recognized brands and producers on the web. Plus, many of our Watchable partners have not traditionally had distribution on the TV and we can give them a path to reach new audiences and further monetize their content on the biggest screen in the home.
As the video industry continues to evolve, Comcast will continue to experiment. We’ll continue to make investments in new media, create different ways for people to watch the movies and shows they love and test offerings that have the potential to attract new audiences.
We think Watchable can be great for those who watch and create high-quality web videos and look forward to the feedback from our customers and users nationwide.
