AT&T’s “Love, Making History”: Project Supports Suicide Prevention
In recognition of LGBTQ History Month, AT&T is launching the “Love, Making History” project to demonstrate how lesbian, gay, bisexual, transgender, and questioning (LGBTQ) love is making history in everyday life. The campaign will benefit The Trevor Project. By taking the actions specified below between October 1, 2013 and November 11, 2013, AT&T will contribute a minimum of $25k and up to $100k to The Trevor Project. To support this project, AT&T has created two videos with longtime LGBTQ supporters and activists Lance Bass and Pauley Perrette.
From October 1 through November 11, participants can join the movement in the following ways:
MAKE LGBTQ HISTORY: SHARE AND LEAVE A LASTING IMPRESSION
AT&T’s “Love, Making History” Project Supports
Suicide Prevention Leader, The Trevor Project
Share Films Co-Directed by Lance Bass and Pauley Perrette to Join the Cause
LOS ANGELES, October 1, 2013 — A rare chance to join a movement and make history kicks off today with the AT&T* “Love, Making History” project. It’s an opportunity to share personal stories and two online films that show how lesbian, gay, bisexual, transgender and questioning (LGBTQ) love is making history every day. Individuals are encouraged to share two films, co-directed by Lance Bass and Pauley Perrette, as well as their own unique stories of a “Love, Making History” moment on at www.lovemakinghistory.com. In return, AT&T will contribute a minimum of $25,000 and up to $100,000 to The Trevor Project, the nation’s leading non-profit providing crisis intervention and suicide prevention services to LGBTQ youth.
The online films co-directed by celebrities and activists Lance Bass and Pauley Perrette will show how LGBTQ love is making history all over the world. In addition, AT&T will also submit the films and submissions to be archived in the Library of Congress—one of the world’s largest libraries, and America’s oldest federal cultural institution.
“I want to encourage everyone to spread the word about how same sex love is breaking down barriers,” said Bass. “This is a chance to get involved in something special – to truly leave a lasting impression. Together, we can create a more inclusive and accepting tomorrow.”
From September 30 through November 11, participants can join the movement in the following ways:
Visitors of the “Love, Making History” website can also keep track of the social shares on the global impact page that tracks real-time shares of the films around the world. You can also follow the project on Twitter using #MakeHistory.
The Trevor Project’s crisis services are accredited by the American Association of Suicidology and include the Trevor Lifeline phone service, TrevorChat instant messaging, and now, TrevorText to serve a youth community that is more and more mobile. The Trevor Project also operates a safe social networking community for LGBTQ youth, serving more than 70,000 young people worldwide. Trevor also offers trainings for both youth and adults to learn about suicide prevention, and also to help improve understanding about the challenges and risks faced by LGBTQ youth.
AT&T and The Trevor Project will work to enhance Trevor’s communications and improve outreach to LGBTQ youth in crisis.
“AT&T knows the importance of respecting and recognizing diverse segments,” said Laura Hernandez, Executive Director, Diverse Markets, AT&T. “We’re showing our support of the LGBTQ community with fun yet meaningful social media campaigns like ‘Live Proud,’ and now, ‘Love, Making History.’”
“The Trevor Project is grateful for AT&T’s commitment to enhance our ability to serve LGBTQ youth in crisis,” said Abbe Land, Executive Director and CEO of The Trevor Project. “It is so important that vulnerable youth know that they are valuable and that people care about them. Projects like ‘Love, Making History’ and ‘Live Proud,’ help affirm that message, and more importantly, these campaigns engage whole communities to share their support of LGBTQ youth.”
AT&T has a long history of supporting LGBTQ employees. AT&T became one of the first Fortune 500 companies to adopt a non-discrimination policy toward sexual orientation in 1975. It became one of the first to adopt domestic partner benefits for LGBTQ employees in 1999. AT&T has been listed in the Human Rights Campaign (HRC) Foundation’s “Best Places to Work” for LGBTQ employees since 2004. It has also received a perfect score on the Human Rights Campaign’s Annual Corporate Equality Index (CEI).
AT&T’s goal is to ensure that all employees have a chance to be included in the company’s mission through its 11 employee resource groups (ERG) including LEAGUE at AT&T, the company’s LGBT and allies ERG. These groups offer opportunities for employees to learn, network, interact and grow professionally. LEAGUE at AT&T was founded by employees in 1987, making it the first LGBT employee resource group in the nation