A Moment of Pride: The Road to the Rio Olympics
Few events unite the world like the Olympic Games. They inspire us, make us cheer, and take our breath away.
It’s an honor to be the company that brings the Olympics to America. It’s one of our greatest moments of pride and the entire organization is ready to deliver the most comprehensive and technologically advanced Olympics in history.
This summer in Rio, NBCUniversal will have more coverage than ever. Eleven networks. 6,000 hours. 306 events. Everything live-streamed. And nobody brings the stories of these remarkable athletes to life like NBCUniversal.
What excites me is the opportunity to marry the storytelling of NBCUniversal with Comcast’s technology. The best way to experience Rio is on our X1 platform. For the first time, we have built a destination that will combine live television, online streaming and on demand content, athlete profiles, and up-to-the-minute stats – in one integrated NBC Olympics dashboard.
And it’s all searchable, at any time. With our X1 voice remote, you can say “Watch Olympics primetime,” “Find Michael Phelps,” or “How is the USA doing in the medal count,” and X1 will take you right there. It’s a glimpse into the future of television – with unprecedented choice, personalization, and discovery.
For most of the world, the Olympics are 17 days of excitement. But for Comcast NBCUniversal, the Games represent years of preparation, passion, and commitment from thousands of people who work around the clock to bring us every event, every medal, and every moment.
Having the opportunity to bring the heartwarming stories of the Olympics Games to the American people is humbling. It’s a responsibility we take seriously. This year, we hope to create an experience you will remember for a lifetime.